The Most Powerful Website IDX Automation:
The Ultimate Lead Capture Tool for Real Estate Agents
As a real estate agent, you know how challenging it can be to capture leads and convert them into clients. With so many agents vying for the same customers, you need a powerful tool that sets you apart from the competition. That’s where IDX automation comes in.
What is IDX Automation?
IDX, or Internet Data Exchange, is a technology that allows real estate agents to display MLS property listings on their website. IDX automation takes this one step further by automating the lead capture and nurturing process. With IDX automation, your website visitors are required to register in order to view property listings. This allows you to capture their contact information and start building a relationship with them.
The Benefits of IDX Automation
Increased Lead Capture
With a modern consumer portal that offers map search capabilities, behavior tracking, saved searches, and favorites, your website visitors will be more likely to register. Once they do, you’ll receive a notification via email and text message. This allows you to follow up with them immediately and provide the information they requested.
Hyper-Local Information
IDX automation also allows you to provide hyper-local information to your website visitors. This includes the latest news, weather, local business reviews, and home valuations. By positioning yourself as the local expert, you’ll be more likely to capture leads and convert them into clients.
Automated Lead Nurturing
Once you’ve captured a lead, IDX automation allows you to set up a nurturing plan with daily emails, text messages, and even voicemails. You can also send hourly alerts of any new properties that match their search criteria. This keeps you top of mind and increases the likelihood that they’ll choose you when it’s time to buy or sell a home.
Behavior Tracking
IDX automation also allows you to track your leads’ behavior and activity on your website. You can see which properties they’ve viewed, which ones they’ve favorited, and which ones they’ve saved searches for. This information allows you to tailor your communication and provide a more personalized experience.
How Does IDX Automation Work?
In order to take advantage of IDX automation, your brokerage will need to provide MLS data access. Once that’s in place, you can start customizing your website and consumer portal. Here’s how it works:
Website Visitors Register: Your website visitors are required to register in order to view property listings.
Notification: Once they register, you’ll receive a notification via email and text message.
Property Information: You’ll send an email to the lead with the property information requested, and will send a list of similar properties in the same area.
Text Message: You’ll also send a text message to the lead providing a link for the property information and the agent’s contact information.
Lead Information: You’ll add the lead information to your back office pipeline.
Nurturing Plan: You’ll set a nurturing plan with daily emails, text messages, and even voicemails.
Hourly Alerts: You’ll send hourly alerts of any new properties that match their search criteria.
Behavior Tracking: You’ll keep tracking behavior, activity, website visits, new property searches, and favorites.
Conclusion
IDX automation is a powerful tool for real estate agents looking to capture leads, nurture them, and convert them into happy clients. By providing a modern consumer portal with map search capabilities, behavior tracking, saved searches, and favorites, you’ll be more likely to capture leads. And by automating the lead capture and nurturing process, you’ll be able to provide a more personalized experience for your potential clients. With IDX automation, you’ll also be able to position yourself as the local expert by providing hyper-local information, including the latest news, weather, local business reviews, and home valuations. And with behavior tracking, you’ll be able to tailor your communication and provide a more customized experience for each lead.
In today’s competitive real estate market, it’s important to have a website that stands out from the crowd. With IDX automation, you’ll have a powerful tool at your disposal that can help you capture more leads and convert them into clients. By providing a modern consumer portal with behavior tracking, saved searches, and favorites, you’ll be able to provide a more personalized experience for your potential clients. And by automating the lead capture and nurturing process, you’ll be able to focus on what you do best – helping your clients buy or sell their home.
FAQs
What is IDX automation?
IDX automation is a technology that allows real estate agents to automate the lead capture and nurturing process on their website.
How does IDX automation work?
Website visitors are required to register in order to view property listings. Once they register, the agent receives a notification via email and text message. The agent then sends an email with the property information requested, sends a text message with a link to the property information and the agent’s contact information, adds the lead information to their back office pipeline, sets a nurturing plan with daily emails, text messages, and even voicemails, sends hourly alerts of any new properties that match their search criteria, and keeps tracking behavior, activity, website visits, new property searches, and favorites.
What are the benefits of IDX automation?
IDX automation allows real estate agents to capture more leads, provide hyper-local information, automate the lead nurturing process, and track lead behavior and activity on their website.
Do I need MLS data access to use IDX automation?
Yes, in order to take advantage of IDX automation, your brokerage will need to provide MLS data access.
How can IDX automation help me stand out in a competitive real estate market?
IDX automation can help you stand out by providing a modern consumer portal with behavior tracking, saved searches, and favorites. This allows you to provide a more personalized experience for your potential clients and capture more leads.
